Planning social content doesn’t have to be hard! If you need a starting point to plan your content FAST, try out this method I’ve outlined below that’ll help you plan 2 months worth of content in less than 5 minutes.

And check out the template down below at the bottom so you know exactly how to plug it all in together.

Ask yourself these 3 questions when planning your social content:

• What is that I want to share with my audience about my business?
• What is it that my audience is always asking me about?
• What is it that I wish my audience was asking me about?

Answer these questions 3 times and after you’ve done so, you’ll have 9 answers. Use these 9 answers as your weekly themed content.

Now that you have your content themes for each week, you can plan the actual content.

Let’s pretend I own a cookie business and one of the questions I always get is what is my top 3 best sellers? Here’s how I can make content around that question.

Need more help to start planning out your own social content? Check out this template below

While this template isn’t foolproof because every business is different, but it’ll give you a starting point to work with! (And it’s the same one for the image I used above!)

If you found this helpful let me know! This is one of the formulas I used when I worked in e-commerce marketing, but I find it can be used in service based businesses. It’s a super versatile formula!

If you’re looking for more hands on education, check out TSE’s self paced courses and workshops ranging from topics like navigating business burn out to learning holiday campaign best practices.