The $0 to $100K Holiday Launch Playbook
Your Guide to Stress-Free Holiday Sales for Product-Based Businesses
Tired of hustling hard every holiday season, only to burn out by New Year’s? Whether your business is just starting out or you’re already generating up to $100K a month in sales, this course is designed to help you maximize your holiday success without the stress.
2 in-depth masterclasses
35+ worksheet Pages & content templates
1 bonus mini class
2 in-depth masterclasses
35+ worksheet Pages & content templates
1 bonus mini class
Get the Playbook
for $97
With the $0 to $100K Holiday Launch Playbook, you’ll create your entire holiday marketing strategy by the end of October, so you can spend the rest of the year counting your coins and enjoying the holiday magic with your family and friends.
No more scrambling or last-minute campaigns — everything you need for a successful holiday season will be ready in advance.
These proven strategies work for businesses at all stages of growth — whether you’re new to e-commerce or looking to scale further during the busiest time of the year.
What's Included
2 Game-Changing Masterclasses + one bonus mini class designed to help you build a holiday marketing plan that works for businesses making up to $100K per month
A workbook for interactive learning during the masterclasses
The $0 to $100K Holiday Launch Playbook (31 pages) packed with strategies and exercises to help you hit your holiday revenue goals whether you’re a growing business or an established one scaling up
The Holiday Social and Email Content Playbook (12 pages) filled with ready-to-use content strategies tailored for the holidays
In the masterclasses you'll learn:
Understanding the 3 Types of Holiday Shoppers
Dive deep into the psychology of the three key buyer types — the overwhelmed, the influenced, and the activist consumer. Learn how to position your products perfectly for each one and use consumer behavior to your advantage, whether you’re just starting out or already making significant monthly revenue.
Content Planning Made Easy
Avoid last-minute marketing scrambles with effective content planning techniques. Learn how to plan quickly, use thematic approaches, and repurpose like a pro, so you can stay on top of your marketing even in the busiest season.
Scaling Future-Proof Sales Strategies
Discover how to set up systems that work for you around the clock. These sustainable, scalable sales funnels will support long-term growth — no quick fixes, but strategies that can help you reach your revenue goals and beyond while you enjoy your holiday downtime.
Website Tweaks for Maximum Sales
Your e-commerce site should be doing the heavy lifting. We’ll show you simple, effective adjustments to make your website irresistible to holiday shoppers, resulting in a smoother, more profitable shopping experience.
Email Marketing for Sustained Revenue
Email marketing isn’t just for a quick boost — it’s a long-term strategy to convert your holiday traffic into loyal customers. Learn the best email marketing practices for e-commerce businesses, including how to capture last-minute holiday sales, even after shipping deadlines have passed.
This is for you if:
- You’ve launched B2C holiday campaigns before but felt completely exhausted and burned out by the end.
- You’re already overwhelmed with everything you’ve got on your plate, and holiday marketing feels like just one more thing to stress about.
- You’re new to e-commerce marketing and launching your first holiday campaign but need a roadmap to ensure your success.
- You’re not sure where to start, where to promote, or how to create the content that will actually convert your holiday traffic into customers.
- You want to stop scrambling last minute and finally have a plan that allows you to make more money while you spend time doing the things YOU want to do during the holidays.
Ready to transform your holiday sales?
I’ve helped small businesses just like yours create multi-six-figure launches with these strategies, and I know they work whether you’re just starting out or already hitting $100K months.
Imagine having your entire holiday marketing plan ready to go so you can sit back, relax, and sip on that PSL while the sales roll in. Let’s make this your most profitable (and stress-free) season yet.
Get the Playbook
for $97
